The Group started penetrating the retail market with
a chain store concept, “Qian Hu – The Pet
Family” in 2004 which it intends to professionalize
a highly fragmented market to mass market a niche industry.
Since then, the Group opened retail chain stores in
China, Malaysia and Thailand. All the chain stores sell
both ornamental fish and related aquarium & pets
accessories while some stores also conduct pet grooming
activities.
In addition, the Group has developed its own brands
of aquarium and pet accessories under the name “Ocean
Free” (accessories for ornamental fish), “Delikate”
(accessories for small animals such as hamsters and
rabbits), “BARK” and “Nature Gift”
(accessories for dogs), and ‘ARISTO-CATS YI HU”
(accessories for cats).
By establishing retail chain stores and offering better
services, a wider product range and a more visually
stimulating shopping environment, we can tap on markets
with the potential for consumers spending, as well as
captive markets held by people who truly look at pets
as a long term commitment and lifestyle.
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